The American Specialty Toy Retailing Association (ASTRA) was founded in 1992 on a simple premise: to bring members of the independent toy and children's products industries together to help each other succeed. ASTRA's mission is leading the way through play by providing quality products that help children have fun, achieve success and lead happy, healthy lives. We bring our members together to help them achieve their business goals and promote the growth of the industry by delivering products that serve children's best interests. ASTRA membership provides resources that are simply not available through any other organization.